1. Executive Summary

Trap-Boy Records is a proudly African independent record label founded by Theresa Konadu Yiadom Mthethwa , a Ghanaian-south African philanthropist. Established in 2010, the label is headquartered in Johannesburg, South Africa. Trap-Boy Records focuses on discovering raw talent, producing culturally authentic trap and street-inspired music, and turning unsigned artists into global superstars.

2. Mission Statement

To be Africa’s leading trap and street music label by providing artists with ownership, empowerment, and global exposure while building an empire that merges music, creativity, and global influence.

3. Vision

To create a self-sustaining creative powerhouse that develops superstars and builds wealth for artists, producers, and the community.

4. Business Structure

Trap-Boy Records operates as a full-service music company offering:
- Artist discovery and development
- Music production, mixing, and mastering
- Distribution and marketing
- Visual content production (music videos, cover art)
- Publishing and licensing

5. Revenue Streams

- Music Sales & Streaming: Spotify, Apple Music, YouTube, etc.
- Publishing Royalties: SAMRO, SAMPRA, sync licensing
- Live Shows & Events: Label concerts, tours, showcases
- Merchandising: Branded Trap-Boy Records merchandise
- Sync Licensing: Music placements in movies, games, and ads
- Brand Partnerships: Collaborations with brands for campaigns

6. Artist Model

Trap-Boy Records offers flexible artist deals:
- Distribution Only: Artist owns masters; label takes 20% from streaming revenue.
- License Deal: Label funds project; owns master for 3 years; 50/50 split after recoup.
- Joint Venture: Shared ownership and profit; collaborative branding.

7. Goals (2025–2030)

2025: Sign 3 artists, release 2 major projects, grow digital presence.
2026: Reach 500K monthly Spotify listeners label-wide, launch official YouTube series.
2027: Land international sync licensing deal, expand into new African markets.

8. Financial Needs (For Investment)

- Recording Equipment Upgrade – $5,000
- Music Video Fund – $3,000 per artist
- Marketing Budget – $2,000 per release
- Legal & Admin – $1,000 for contracts, trademarks, PROs
Total Needed: $20,000 – $30,000 investment

This Agreement is made between Trap-Boy Records (PTY LTD) ("Label") and the artist ("Artist") on the date of signing.

1. Term

This agreement is valid for either:
3-5years deal  OR
-  1 project/album/EP

2. Deal Type (Choose One)

1. Distribution Deal:
- Artist owns all masters.
- Trap-Boy Records distributes the music and collects 20% of net streaming revenue.

2. License Deal:
- Trap-Boy Records funds the project.
- Label owns the master for 3 years.
- Revenue split 50/50 after recouping investment (video, production, promo costs).

3. Joint Venture:
- Artist and Label co-own the master 50/50.
- All costs, royalties, and branding are shared equally.

3. Master Ownership

Master will either be owned by:
- The Artist (Distribution Deal), OR
- Trap-Boy Records (License Deal), OR
- Shared (Joint Venture)

4. Royalties & Splits

- Streaming revenue: Split based on deal type
- Sync Licensing: 50/50
- Merch: Artist keeps 80%, Label keeps 20% if Label manages design/promo

5. Exit Clause

After the term ends, the Artist may:
- Renew the deal
- Leave with all rights (if applicable)
- Buy back master after 3 years (for License Deals)

Trap-boy Records has established itself as a powerful force in the music industry.

With a keen eye for talent and a commitment to authentic expression, the label has consistently pushed the boundaries of modern music. Trap Boy Records is an independent label known for its innovative sound, blending raw energy with a unique style that resonates with audiences worldwide. 

Under Theresa konadu Yiadom visionary leadership, the label has not only produced hit tracks but has also created a platform for emerging artists to shine, setting a new standard for excellence in the industry.Apparently there are 4 logos on the label of trap boy records, Scooby-the-trap-boy, Siki, BLURRIIEY COOPER , Voca stream 

The label was established with the vision of promoting and supporting talented artists, particularly in the realms of music and culture. Theresah’s background as a herbalist added a unique dimension to the label, combining her spiritual knowledge and cultural heritage with her artistic endeavors.

After her passing on Wednesday October 14, 2015, Trap Boy Records was maintained by her family, ensuring that her legacy continued. The label is renowned for its fusion of street culture and artistic excellence, making it a prominent name in the African music scene. Scooby the Trap Boy, her grandson, is one of the key artists signed to the label, and he continues to honor her vision through his music.

Trap Boy Records is not just about music; it is a platform that reflects resilience, cultural pride, and the pursuit of excellence. The label has a growing reputation for pushing the boundaries of African music, blending traditional sounds with contemporary styles. Its influence continues to expand, supporting artists who are making waves both in Africa and internationally.

Trap Boy Records stands as a beacon of creativity and resilience in the ever-evolving music landscape.Since its inception in 2010, under the leadership of Theresah konadu Yiadom, the label has cultivated a distinctive identity that fuses the grit of trap music with a polished, forward-thinking approach. This combination of Trap fusion , Ampiano, Rnb/soul and Hip-hop/Rap garnered a dedicated fanbase and respect within the industry.

What sets Trap Boy Records apart is its commitment to nurturing artists and allowing them to stay true to their artistic vision. The label has become synonymous with groundbreaking music that challenges the status quo, while also reflecting the cultural pulse of the times. By continuously pushing creative boundaries, Trap Boy Records has not only made a mark on the charts but has also influenced the direction of modern music.

Moreover, the label’s ethos of empowerment and innovation has attracted a roster of diverse and talented artists, each contributing to its rich and varied catalog. Trap Boy Records isn’t just about producing hits; it’s about creating timeless music that resonates across generations, positioning itself as a trailblazer in the industry.

Trap Boy Records has emerged as a trailblazer in the music industry, setting trends and shaping the sound of a generation. Founded by Theresah konadu Yiadom  in 2010, the label quickly became a hub for visionary artists who aren’t afraid to push the envelope. With a deep understanding of the cultural undercurrents driving the music scene, Trap Boy Records has consistently been ahead of the curve, producing tracks that are not just popular but also culturally significant.

The label’s success is built on its strong foundation of artistic integrity and a keen sense of innovation. Theresah’s  leadership has ensured that Trap Boy Records remains a space where creativity thrives, allowing artists to experiment with new sounds and ideas while maintaining a strong connection to the roots of trap music. This balance of tradition and innovation has made the label a respected name in the industry.

Beyond its musical achievements, Trap Boy Records has also made a significant impact by fostering a sense of community among its artists and fans. The label has cultivated a loyal following that appreciates not just the music but also the ethos of authenticity and excellence that it represents. This community spirit, combined with a relentless drive for success, has propelled Trap Boy Records to become more than just a label—it’s a movement, inspiring a new wave of artists and reshaping the future of music.

In a world where music is constantly evolving, Trap Boy Records remains at the forefront, continuously setting new standards and pushing the boundaries of what’s possible in the industry.

Email :[email protected] 

Theresah Konadu (CEO, TRAP BOY RECORDS)